For many, my brand-boner for Red Bull (for the marketing and branding, the product sucks, that just makes me respect them more what they pull off) is pretty obvious. I mean, I took a special trip to Austria on my own dime just to go to Air and Style on more than one occasion for fuck sake.
So, in keeping with their normal, when all of the cola companies are chasing the energy drink market, guess what Red Bull decides to make? All natural and extra caffeine. First it was Red Bull and Vodka, now it's going to be Jack and Red Bull Cola. Damn these guys are good.